How we promoted a new game on Facebook

Project type:

Content Management

Region:

Global

Industry:

Technology

Results

450%

increase in Facebook followers every month

30

times more sign-ups for the game within 2 months

275%

increase in Facebook impressions every month

Challenge

The client wanted to promote its new simulation game in the Traditional Chinese-speaking markets of Taiwan, Malaysia, Hong Kong and Macau.

The goal was to build up product awareness and increase the number of people playing the new game in these markets.

Solution

We decided to promote the game on Facebook, with help from our native Traditional Chinese-speaking marketing specialists.

We ran the client’s Facebook Page, running a social media campaign promoting the game.

We also did community management on a Facebook Group belonging to the client, to further promote the game.

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