Boosting Goldman Sachs’s Online Presence in China Using Social Media

Project type:

Social Media

Region:

Asia

Industry:

Finance

Results

5

articles published

15k

total reads

30%

click-through rate

1k

social shares

3k

new followers

Challenge

Goldman Sachs wanted to enhance its online presence and engagement in the Chinese market.

Solution

  • In-market competitor analysis
  • Local persona research
  • Development of a market-specific social media strategy for WeChat
  • In-market content creation
  • Campaign management tailored to local audiences
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