A lack of localization. This does not just mean translating a website, but making sure every aspect of a customer’s digital – and physical – journey is adapted to be relevant and accessible to them. Let’s look at three ways you can understand your target markets and ensure you are

The impact of economic uncertainty on a business can be huge: reduced customer spending, supply chain disruptions, and ultimately, the reduced ability to do business and be profitable. However, mitigating the effects of economic uncertainty can be challenging for businesses, since the root causes (e.g. recessions, global crises, market shifts,

Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at TransPerfect Digital, we work with international clients, day in, day